- Great location (corner lot on a main arterial)
- Consistent effort to provide quality service and products
- Expanded hours (open until 11pm every night)
Our prices are about the same as our competitors although we do include sales tax in the price. I think some appreciate the "even" totals so they don't have to dig (or receive) a bunch of change.
The covered drive-thru helps when the weather is nasty.
Super fast WiFi helps attract the students.
We try to remember that, even with 15% unemployment (in our immediate area), 85% of the people are still working!
I guess it's a combination of all the above. We still have our occassional down daysbut "down" is a relative term. Every week we set some new record; best wednesday, best week, etc.